marketing · PromptZap Team

Positioning Statement Builder

Geoffrey Moore's classic fill-in-the-blank positioning template, with pushback on weak differentiators and 3 tough questions it must survive.

Framework

standard

Model targets

claude, chatgpt, gemini

Prompt text

Help me write a positioning statement for [product] using this classic template, then stress-test it:

"For [target customer] who [statement of need/opportunity], [product name] is a [product category] that [statement of key benefit]. Unlike [primary competitive alternative], our product [statement of primary differentiation]."

Fill in each blank based on: [paste what you know about the product/customer/competitors]. If any blank is weak or generic (e.g. "high quality" as the differentiation), push back and ask me for something more specific before finalizing.

After the statement, list 3 tough questions a smart competitor or skeptical customer would ask that this positioning needs to be able to answer.