marketing · PromptZap Team
AIDA Launch Copy
The classic AIDA framework tuned for launches: mechanism-backed interest, vivid desire, one CTA — plus 3 hook variants ready for A/B testing.
Prompt text
Write [landing page hero copy / ad / launch email] for [product] using the AIDA framework. Audience: [target audience]. Desired action: [sign up / buy / click]. Attention: one line that stops the scroll — a sharp pain point or a bold, specific benefit, not a generic greeting. Interest: 2-3 sentences that build on the hook with a specific mechanism or proof point (not just adjectives) explaining why this actually works. Desire: paint the outcome/transformation vividly, using a concrete before/after or a number, not vague aspiration. Action: one unambiguous CTA — a single next step, not multiple competing options. Give me 3 variants of just the Attention line so I can A/B test the hook, keeping Interest/Desire/Action the same.