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marketing · PromptZap Team

Cold Email That Gets Replies

Under 90 words, one specific ask, no 'hope this finds you well' — the anti-spam cold outreach formula, in two lead-in variants.

Prompt text

Write a cold outreach email to [target persona, e.g. "Head of Growth at a Series A SaaS company"] about [what you're offering].

Rules:
- Subject line under 6 words, no clickbait, sounds like a human wrote it
- First line must be specific to them (reference something real about their company/role), not a generic compliment
- State the value in one sentence — what's in it for them, not a list of your features
- One specific, low-friction ask (a 15-min call on a specific day, or a yes/no question) — not "let me know if you're interested"
- Total length under 90 words — cold emails get skimmed, not read
- No exclamation points, no "I hope this finds you well," no attachment mentioned in the first email

Give me 2 variants: one leading with a question, one leading with a specific insight/observation about their business.